What To Look Out For When Submitting To Paid Web Directories
301 days agoA good way to get backlinks is by submitting your site to web directories. Backlinks are actually links pointing back to your site. The importance of having backlinks cannot be underestimated,...
A good way to get backlinks is by submitting your site to web directories. Backlinks are actually links pointing back to your site. The importance of having backlinks cannot be underestimated, especially if you are planning to optimize your site for certain keywords to rank well in Search Engines. Basically, the more links the merrier. But it is important to understand that different links do have different value. A link is not just a link. If you have a backlink from a optimized site which Google (or any of the major search engines for that matter) considers important, then that the value of that link is certainly more than that from a link farm (a site without much content, just full of links). Some links are even more or less useless when it comes to Search Engine Optimization (SEO). More often than not, low quality web directories do not have much of a value in terms of SEO. Yes, there might not be any harm in submitting to those directories, but then the time wasted could be put into better use – like writing good content which other webmasters would naturally link to.
I understand the frustration when you spend hours and hours each day submitting your site to web directories and not getting any results. Feels like banging your head continuously on the wall, doesn’t it? Worst of all, you paid good money to supposedly those so-called “high quality” “premium” directories and you got nothing out of it. Why is it so? You might be scratching your head about now. Why are some people so successful in getting backlinks and the results from backlinks but some are so unsuccessful? Well, most likely they didn’t submit to the correct paid directories. Just because a web directory has a sleek design or costs like 100 dollars to list, does not mean that it is good. You will need to do some homework first before you actually submit to all these paid directories. I have listed down a few tips for you to look-out when you are trying to find directories which are suitable for you to pay for submissions.
1. Content – Isn’t it obvious? If a directory does not have content, is isn’t going to be noticed by Search Engines. And if it doesn’t get noticed by Search Engine, then what is the point of submitting your site to it? More often than not, paid web directories owners simply create a web directory and hope that users will just submit to their directory without adding their own content. Would you want to submit to such a directory? Even if they have some content, it will most likely be duplicates since those submitters would probably have submitted to other directories as well.
2. Frequently Updated – A dead directory is just that – a dead directory. There is no point in submitting to such directories because Search Engines do not want to see static directories which have not been updated. In fact, a site which seldom have updates will not be visited by Search Engine bots as frequently as those which have been updated often. And no bots mean no Search Engine ranking. Ensure that there are sites being submitted – at least 3-4 sites per week. And make sure these submitted sites have good descriptions (aka text describing the site) with them. You can check the latest listings of most directories. They should be the first thing you look when you are thinking of submitting to the particular directory.
3. Search Engine Bots – I understand that finding a good web directory is difficult. But there is one tip which you can often use to test the “value” of a directory – how frequently Search Engine bots visit the directory. Try this, see when is the newest (or close to the newest) site that was submitted to the directory (which can often be obtained in the details page of the site) and visit Google and use the following:
site: domainnameofthedirectory.com newest site name
And check out when the site was cached in Google. It also gives you an idea on how fast your own site will be index by Google once it is being submitted to that directory. A good directory should have their latest submitted site cached pretty quick. Give it about 2-3 days. If longer, then it might not be as frequently visited by Search Engine bots as you would like. You can also check when the main page of the directory has been visited by the bots by using the following:
site: domainnameofthedirectory.com
As mentioned before, the main page of the web directory should be cached pretty frequently.
4. Design – Although not really a good indicator of the quality of the directory in the eyes of Search Engines, it does provide you a rough idea on how well the directory is maintained. Directory owners who spend money and effort to make their look beautiful usually will not stop at just design. Directory owners who take pride in their directory, will usually have a good directory.
5. Price – Stick to a price which you can afford. And just because a directory costs like $100 to get approved does not mean it is a good directory.You should not base your decision to list your site on price alone. You should always check out how many sites are being submitted to the paid directory to the relation of the price of the submission. Furthermore a cheap paid directory might get a lot of submissions, but then it might not be a good web directory since it has (or sooner or later will) become a link farm. Seriously I am kind of surprised that there are still people out there who thinks that just because a web directory is expensive, it is good.
6. Features – A directory with unique features is a good indicator of the quality of the directory. Nowadays with so many web directories out there, it is kind of difficult to differentiate between the good and the not-so-good. Anyone can get a directory script and start a web directory. It is just a matter of paying a small amount, getting a domain name and a web host. But if a web directory has features which are different from the rest of the directories, then it shows that the directory owner is working hard on his or her directory. Of course, in the eyes of the Search Engine, it might not be that important but a hardworking directory owner would very likely have a better site than the rest of the “fly-by-night” directories. That is a fact.
7. Advertisements – I usually avoid those sites with tons of advertisements, especially on the submission page. Who would want to pay for submission when the entire directory is plastered with advertisements selling male enhancing drugs? In my opinion, these are not worth to submit to, even if they cost like just $1 per listing. You do not need to have your listings among those advertisements either. They do not look to human visitors, neither will they look good to Search Engine bots.
8. Page Rank – A Google algorithm which is supposed to be part of how Google ranks your site. Of course in recent years, this Page Rank has reduced significantly in value. But no matter what, it still has some value when it comes to checking how high quality a web directory is. A high page rank directory also means that they have lots of good quality links pointing to it. And since it is an actual figure, it is rather easy to use as a gauge.
If you have any more tips or suggestions, or even comments about the above points, please comment below. I would very much like to hear them.












