Greenfields Fresh Milk (Again)

Yes, this is my second review of the infamous Greenfields Fresh Milk. I had done a quick review a few months back but now they have came up with a new packaging and as cosmetics is very important in the dairy market, I decided to do another review. And as you guys know, this is Greenfields – the milk company which probably best at marketing. The cows are originally from Australia but they are now in Indonesia and thus the milk should be produced in Indonesia. But then, Indonesian cow’s milk is not popular, not even in Indonesia. So they cleverly added words like “From Australian Cows” and “Under licensed and quality controlled by XXX Australia”. So for those who don’t read labels, a quick glance and they would believe that the milk is from Australia. Well, what can I say? Ethics don’t seem to bother businessmen anymore. Of course, I am not saying that the quality of milk from Greenfields is bad as I have no idea that it is. What I am saying is that they should be more “honest” in their labeling. I especially dislike companies which intentionally try to trick consumers with such labeling.

Woooo! This is the new packaging for Greenfields. Not impressive? Yes, I agree. Nothing special but at least they have a happy smiling family on the cartoon. It always makes consumers feel safe when they see happy smiling kids and parents on the labels. Imagine if one day, your milk cartons come with pictures of men with butcher knives slaughtering cows. Would you buy the milk?

This is 100% fresh milk. Pasteurised and homogenised. This means that the milk has been heated treated and processed so that the milk fat globules are smaller and more evenly distributed. It helps to prevent creaming at the top. We consumers like our milk to look nice and clean, don’t we?

Ahhh….no preservatives added. Thank the gods for that.

Ingredients – Fresh Milk! That is just wonderful. A short ingredients list is always better than a long one. Greenfields pasteurised and homogenised fresh milk gives you superior taste and nutrition of fresh milk from diary cows imported from Australia. But then it is produced by PT Greenfields in Indonesia! Yes, I repeat, this milk is from Indonesia and NOT Australia as you might be led to believe.

Wow, check out the impressive nutritional table. However, just wondering whether all these figures mean that the milk is rich in those vitamins and minerals or not?

The top. This is where you pour out the milk. Just a quick twist and you are done. In the past, we had to cut off the thick corners if we want to drink from cartoons. Nowadays, it is so simple. That is one thing good about modern “technology”, it makes life easier.