Meiji Black Chocolate

949 days ago

When I first saw this chocolate, I had thought that this was really a dark chocolate. But after biting into the chocolate, I realize that most people would not consider this as dark chocolate. More like a very sweetened chocolate with slightly more cocoa solid in it. However not much milk as well. So, yes, you can consider this as “dark chocolate”. And as you know, dark chocolate (or cocoa), unlike milk chocolate has a good amount of antioxidants which just like all other antioxidants,  helps fight against the free radicals in our body. If you consume a lot of fried stuff, you should also consume foods rich in antioxidants to counter the free radicals. However, reports claim milk chocolate is not effective since the milk in the chocolate will limit the effectiveness of the antioxidants in the chocolate. I am  not sure whether this is true or not, but hey, if cocoa where antioxidants are most concentrated, then it stands to reason that eating more of the cocoa solids will result in consuming more of the antioxidants. And seriously, who doesn’t like chocolate? It taste great and goes very well with cakes, muffins, ice cream, biscuits and so on.

Anyway, this Meiji Black Chocolate is a pretty common sight in Singapore. I bought this from our factory’s cafeteria which basically sells a few types of sweets, snacks and chocolate. I am hoping that more Singaporeans will go for dark chocolate than milk chocolate, as I believe that dark chocolate is more healthy than milk chocolate. The varieties of dark chocolate in Singapore is just too limited. Just look around you and you will find tons of different brands and flavours of milk chocolate everywhere. Furthermore, the taste of dark chocolate is much more complex and are more aromatic, plus less milk which might be more appealing to those looking to lose some weight.

The Meiji Black Chocolate! This, as opposed to White Chocolate?

Hmmm….Meiji Choco Snack?

The back of the Meiji Black Chocolate – a lot of Japanese wordings which I don’t understand. I am surprised that they don’t change the packaging for the Singapore market. Perhaps it is just more appealing to consumers to think that this chocolate is actually meant for the Japanese market, as they believe that Japanese are much more sophisticated than Singaporeans?  Yes, all in all, it’s all about marketing!

Okay, the ingredients are sugar, whole milk powder, cocoa butter, vegetable fat, cocoa mass, lecithin and flavouring. Yes, it a product of Japan. Remember, chocolate must be stored in a cool place, away from direct sunlight.

Hmmm……there is a Meiji Chocolate Library somewhere?

Okay, this is the actual Meiji Black Chocolate. Looks tempting? I believe that this pack of chocolate weights about 65g of so. Not really much if you think about it. I can consume about 2 of these packs in one sitting. And the taste is just wonderful. A bit sweet and “un” dark chocolate like but if it was a real dark chocolate, most Singaporeans would not have bought it.

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