Pura Fresh Australian Milk
946 days agoIt is time for yet another review on fresh pasteurised milk. Kind of contradictory, don’t you think? How can pasteurised milk be fresh since it has been heated treated and processed (homogenized) and then packed into a carton? Only raw milk is fresh in my opinion. But of course, this is all marketing. Consumers will be more willing purchase products with the words “Fresh” on the labels. For milk products, I guess having the words like “Australian” and “Pure” on the label would work even better. Preferably in big fonts so that everyone can see them clearly. We do like our dairy products “fresh“, “pure” and from Australia, don’t we?
Anyway, I am here to review the Pura Fresh Australian Milk. From what I read in forums, the cows that “went” into making their milk are all grass fed. Not too sure whether this is true or not. If it is true, then it will probably be the one of the few very healthy milk in our local supermarket shelves. Price wise, slightly higher than most of the common milk brands. But sometimes, they are on offer. That is when I usually purchase them. Just last week when I walked pass Coffee Bean’s kitchen at Century Square, I saw several cartons of the Pura Fresh Australian Milk there. It seems even Coffee Bean uses them to make their coffee stuff creamy. And as you guys know, I don’t use low-fat or no-fat or skim milk anymore. Not only do they taste watery, quite a lot of nutrients are lost when milkfat is removed from the milk itself. You are consuming milk because of the health benefits right?
Okay, we have the photo of the Pura Fresh Australian Milk. In one corner, the side is “edged” slightly. Makes it all more cool.
Check out the number of times they have the words Australia and Fresh. Yes, this milk is pasteurised and homogenised. The milk is indeed imported from Australia. Hopefully, not the cow only. The Greenfield brand of milk comes from Australian cows which have been imported from Australia to Indonesia. So the milk is actually from Indonesia. But again, we have marketing at work there. However, I don’t think Pura sources their milk from cows in Indonesia, seeing that they are based in Australia.
Pura Goodness Every Day! Pura Milk is made from 100% Australian fresh milk. It has a delicious, smooth and creamy taste the whole family will enjoy. Plus it contains all the goodness of milk. Well, I certainly hope so. Our current processed food infested diet, we need all the nutrients and whatever “goodness” milk can provide us. If not, just look at the poor health of Singaporeans, especially the youngsters nowadays.
Here we have the nutrition table. And the ingredients are 100% fresh milk. In order for it to remain “fresh”, please keep it refrigerated at 2-4°C.
Manufactured by National Foods Ltd in Australia. Lets all be happy and smile like there is no tomorrow. No China milk here.
They use Visy Packaging. Cool. For a better world! I really like their slogan.
Hey, the use by date is several days away. Ya, what to do, this is not like those Ultra Heat Treated Milk which can last for months without any refrigeration. You will need to consume them fast if you want them fresh. I think it is a good trade-off. In Singapore I don’t think we will have any problems with that, we have supermarkets everywhere which makes purchasing stuff convenient. Unlike in other countries where supermarkets are far and few between. In fact, there are even convenient stores located right underneath our flats!
HI,
I bgt PURA milk last week and the smell is sour and tast smelly.
I am still having your milk in my fridge to proof it.
expire date 17 oct 2010.
Pls advice.
Can i bring the milk to the AVA to test ?
Hope i am the only one having the spoil milk.
Hope to hear from you soon.
Rgds.
Yong
Hi im from australia and can tell you im a HUGE milk drinker i hate any brands that evn slightly water down there milk, i am probably the only person i know who can tell the difference in milks and companies and i can tell you if you get pura milk the day its brought into the shops or atleast have 5 days before use by date this milk is amazing !!!!! my company of choice will always be DAIRY FARMERS but second running up is PURA i dont drink other brands as none of them taste as good and all taste watered down …..perhaps as your milk has been imported its not as fresh as it would have been …..oh and the australian carton only says pura not australias milk and not fresh milk its a simple plain dark blue pakage with pura written along the top
yo!
yes i have been drinking this brand for more than 10 years, last time it was called MASTER milk, my family still refer it to MASTER milk even though they change their packaging.
like tash, i love this milk too! HL milk has a weird taste, too creamy taste for my liking. ntuc house brand is a slightly more watery version of pura… i actually come to know about this brand from australia, and most of my australia host seems to be using it so i reckon it must have been good. 10 years on and i have not regretted one bit about it!