Seasonal Changes
1575 days agoI have been checking my Singapore business directory’s statistics and I realized one thing, it’s getting more hits than before. My business directory has many categories like food catering, restaurants, travel, education, beauty, health and so on. However, the increase in the number of hits come only from a few categories, namely travel and catering. The rest like restaurants, education and so on are not getting more hits. They remain stagnant more or less. Thus I think, one of the most important things in the web business directory is to cater for seasonal changes.
Since, the holidays are coming (in Singapore, it’s the school holidays where parents would bring their children for trips overseas), the interest in tours and travelling increased. Thus, more people are searching for tour and travel agencies. And so, the number of hits to these pages increase. We can use this seasonal “change” to do our Search Engine Optimization (SEO) as well. So now, I am increasing my efforts on the terms “travel agencies”, “tour agencies”, “food catering” and ”christmas parties”. In the past, I don’t really bother about seasonal changes, but now, I realize that it is a very important part of SEO which a lot of people overlook. Knowing what terms to optimize and when to “jump in” are both equally important. Don’t expect a lot of people to search for holiday related terms when it’s the wrong time of the year for it. I mean, you will definitely get less hits unless you are optimizing for terms which a lot of people are searching for.
So my advice to you guys is to know the current market and situation. For example, if there is a important soccer match coming, it will generate interest in soccer. So optimize for it. Of course, you need to give it some time for your SEO to work, so plan ahead. Usually, it takes about 1 month or so. I mean, we all know when the holidays are coming right, so start optimizing beforehand.
