Beating Google

Well, when I was surfing Digitalpoint Forums the other day, I stumbled on a very interesting thread. It’s all about beating Google and ranking better than Google itself for the term “Google“. My first thought was whether that is even possible. That’s the giant Google we are talking about here. I mean, I am very sure that bloody big Search Engine has a lot of backlinks and a lot of anchor text with “Google” pointing back at them. Hmmm….and everyone on the Internet knows about Google, so I guess it’s really going to be a challenge to beat Google. And Google has a huge number of “supporters” like bloggers, website owners or just plain Internet users, who I am sure will not make this “challenge” any easier.But this challenge is interesting to say the least.

And who says we need to beat Google at Number 1? Just rank number 2 or 3 behind Google but I think it’s going to be tough as well. It looks like even Wikipedia ranks at Number 23 for the term “Google”. If such an authority site ranks Number 23, what can I say about the rest of us mere mortals? Maybe if it was Adobe or Apple who took up this challenge and start optimizing their sites, we could possibly see them at Number 2 or 3. And who is to say Google will not do some hanky panky and ensure that nobody comes to the top 10 except them? With such a vast array of backlinks, Google controls it all.

So anyone here willing to take up the challenge? There is no prize if you win but I think the increase in the number of hits and visitors will more than compensate the initial monetary loss. And with this increase in hits and visitors, you can get a lot of advertisers. Who knows, you could be laughing all the way to the bank?