Somebody Claimed That SEO Doesn’t Work….

Yes, in the great little SEO (Search Engine Optimization) forum called Digital Point Forums, somebody claimed that since he/she couldn’t get results from SEO, it means that SEO and PageRank doesn’t work. I don’t exactly understand what PageRank got to do with rankings on Search Engines, but this is exactly what he /she claimed! What happened is that this person spent a lot of money buying videos on SEO and SEO books but nothing works. This person that proceed to buy a software which “post to groups” like 100,000 posts per day, but instead of getting the results he/she wanted, the only thing was that his/her site was “taken down.” Worse, he/she claimed that although his/her site reached number one for “some terms” but there were little traffic from it. I mean, what gives?? If the terms don’t bring in traffic, it doesn’t mean that SEO doesn’t work, it means that you are targeting the wrong terms!

I am very surprised that people who read and study SEO, don’t actually understand SEO at all. It’s mainly about keywords and getting the right terms to attract Search Engine traffic. It also involves getting links and choosing the correct anchor text (which comes from the keywords and keyphrases). But it is not really as simple as that. A lot more effort is needed for SEOers to further optimize their websites. These include constantly updating content, keywords density, networking among your peers, linking, directory submission and so on. It’s true that SEO is not an exact science, but more of an act. But the basics are always there, and if you work on the basics, you should be able to do pretty well. Oh, and SEO is an continuous process, you will have to constantly improve and update your site to get ahead of the game.

I had mentioned web directory submission as a good method to help optimize your site. Directory submission is a pretty easy way (and sometimes even free) to get backlinks to your site and this in turn helps you rank in the Search Engines. I would recommend beginners to start by choosing some good keyphrases and do frequent directory submissions. It’s easy and it works. Just make sure that the listings in the web directory is crawl-able by Search Engines.