As reported by Reuters. Yes, that’s a hell lot of money involved. I guess this is good news for both directory owners and those people involved in selling domain names. The high price paid for this domain is sure to boost sales and prices for both directories and domain names in the near future. And everyone in the domain name business is talking and possibly drooling over it. Business.com is just a business directory but the name alone is a very good draw for investors. I mean what is easier than typing business.com when you are searching for businesses? But in all seriousness, it is really worth that much? I doubt that even Microsoft.com is worth US$360 million and it is a very pretty well-known domain name. But I could be wrong, it could be worth more to Microsoft Corp but I doubt it will be worth US$360 million to others.

I don’t understand how can someone spend so much on a domain name. Sure, it is very easy to remember but if you think carefully, Google.com and Microsoft.com are not particularly easy to remember domain names either. But we all know it and I am pretty sure most of us can type out the domain name without much problems (I hope). It’s just that both Google and Microsoft had spent millions of dollars in name branding and these names are now stuck in our heads. So won’t it be cheaper to promote and brand your own name itself of getting such a domain name?

But well, I am not a millionaire. If someone has so much money to spend on a domain name, he/she probably had done something right and who am I to argue? Maybe he/she is seeing something that we mere mortals don’t? X-ray eyes or some psychic ability that can look deep into the future? Perhaps he has some grand plans for this domain name? Who knows?

And anyone knows how much my domain name (autho-rity.info and autho-rity.com) is worth? Do you guys think that one day, it is possible for someone to pay US$1 million for my domain name? Nothing compared to the ridiculous amount paid by RH Donnelley Corp though, but I guess it is enough for me.