Stagnant General Web Directory Industry
1675 days agoIs the general web directory market in big trouble? All you have to do is to look around you on the Internet and you will realize one thing – there are a lot of general web directories. General as in “everything”. And with this huge amount of directories come a big problem, the market is getting saturated. Everyday you will see new directories being launched, all hawking the same thing – human edited family friendly general directories.
Sure, once in a while some directory owner will announce a new feature in their directory – like allowing deep links in their directory or their customers will get more details for the listings and so on. But even with these “great” features, what really makes them any different from the thousands of other directories out there? Basically, they are the same. Some directories claim that they advertise and promote their directories heavily or that their directories are famous throughout the Internet. Yes, that may be true, but then is there anything really impressive about a directory in the first place? And how do you define a good web directory? Content? Advertising? Uniqueness?
The Web Directory Industry has been stagnant for quite sometime now. And it’s my opinion that most of them will not see any significant difference in the near future. Cool features alone will not help a directory. Being famous alone will not help a directory either. Trust me on this. It’s time for directories to start “specializing“. Instead of casting a wide net and hoping to catch a huge haul, directory owners should look at niche markets. They would offer a lot more than what general directories can provide and I believe that soon, people will start to realize that and they will move away from general directories.
