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1781 days agoHmm…guys I am having a slight problem with one of my directories. No matter what I did, I am unable to increase the amount of traffic from Search Engines to my...
Hmm…guys I am having a slight problem with one of my directories. No matter what I did, I am unable to increase the amount of traffic from Search Engines to my Singapore Business Directory. Even direct traffic don’t seem to work too. I submitted my directory to countless web directories on the Internet, posted my directory’s URL on forum signatures, tried to advertise my directory on other websites, added good quality articles on my directory but they seemed not to work. Traffic from Search Engines has become stagnant mainly because a lot of my directory’s pages went into supplemental index. They usually don’t show up during searches. Direct traffic has dropped a bit too.
Perhaps it is time for me to stop online efforts and start doing some promotion offline? You know, by advertising in my local newspapers and magazines. Do you think that it will have better results. Advertising in the local newspaper cost about S$33 for one small column but the circulation is about 2 million copies per day. Even if 5% read that little advert, I could get quite a few hits. And anyway, Singapore is very traditional and the people still rely on (hardcopy) newspapers for information. Advertising flyers and pamphlets? That’s a very cheap medium of advertising as well. However, you need to distribute the flyers and that can be rather costly. Oh, television and radio is out of my budget as you well know.
So, what do you think. Should I cut my online efforts and start my offline newspaper campaign? Is it practical to concentrate on these kind of traditional advertising medium?













